|Founded in 1894, Universal Geneve has preserved a watchmaking tradition and heritage
that has passed from father to son through the years - not just in the management of the
company, but also in the skills applied in the company's work-rooms. These techniques,
practices and superlative standards have yielded an uncompromising quality in the watches
that carry the Universal Geneve name.
The steps in the fabrication of Universal Geneve watches are governed by the highest of standards. Raw materials are selected by ultra-sensitive instruments. Only state-of-the-watchmaking-art technologies and manufacturing methods are employed. Each experienced craftsman is committed to the achievement of nothing less than perfection in each hand finished, adjusted and tested watch.
Long regarded as a preferred watch for individuals who expect and require impeccable precision and dependability, Universal Geneve watches can be seen adorning the wrists of such notables as diplomats, business executives, authors, scientists, and top military brass, as well as world renown personalities and other celebrities.
Among its versatile, functional and attractive collections is Universal Geneve's Golden Shadow: a series of stunningly handsome watches that feature the manufacturer's hallmark 0.98 mm ultra-thin Swiss Quartz movement, with solid 18 karat gold case, scratch-proof sapphire crystal and water resistance to approximately 100 feet (30 m.). Another famed collection is the Polerouter series. Descended from the watch that accompanied the SAS pilots on their historic North Pole crossing in 1957, these updated designs feature stainless steel and 18 karat gold-plated cases and Swiss Quartz movement among other attributes while maintaining the original model's spirit of adventure and rugged good looks.
Universal Geneve Watches at Ashford